Since 2022, I’ve managed Virnig’s social media presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube. My role spans the full lifecycle of content creation: planning monthly content calendars, writing copy, designing graphics, producing videos, and posting across all platforms. I balance fun, interactive posts with informative pieces to keep our audiences entertained and educated with engaging, on-brand social content. With 20+ organic posts each month, I create the visuals, craft the messaging, and define the call-to-action for every piece. Since taking over, our engagement and audience growth have skyrocketed, our reach has expanded far beyond initial expectations, and our channels have even become eligible for monetization.
I’m fortunate to work with talented coworkers who lend their expertise, or their demo footage! Over the years more and more team members, end users, and dealers have been active with our brand, which makes my job much easier. Our Product Manager is great at calling out differentiators of our brand. Our service team provides Pro Tip material. Our dealers and end users submit Worksite Wednesday content. Our Product Trainer sends demo videos and detailed descriptions of his training sessions with dealers and end users. We’ve also collaborated with influencers and content creators to craft awesome action footage and compelling testimonials.
Social media management tools I utilize include Hubspot, Hootsuite, and Trello.
View live:
Facebook
Instagram
YouTube
TikTok
LinkedIn
