When I created the logo for my pet business, I wanted something that would immediately communicate the essence of the creatures I primarily work with. The spirit of the brand would be clean, modern, and a little unexpected. The logo’s central element is a stylized isopod face and antennae, rendered in a smooth, minimal geometric line style. I integrated the letters “P” and “D” within the design, so they may not be instantly obvious. It’s kind of like a hidden nod to the business name, which makes the logo feel clever and personal without disrupting the clean silhouette. The result is an icon that works equally well at tiny social-media avatar size or on a large banner, giving the brand a distinctive and versatile visual identity that reflects both the creatures I love and the professional ethos behind the business.
This started as a doodle on a piece of paper! Now it’s a small business. ♥
- Branding
- Creative Direction
- Illustrator
- Typography
